Adidas faces boycott over amputee campaign featuring Israeli soldier

Adidas faces boycott over amputee campaign featuring Israeli soldier

Adidas is facing calls for a boycott after featuring a former Israeli soldier in a campaign promoting its single-shoe service for amputees. Shalev Biton lost a leg in Gaza, with a social media campaign emphasising more than 5,000 Palestinians also lost limbs.

Published On 7 Sep 20267 Sep 2026

Save

Share Adidas faces boycott over amputee campaign featuring Israeli soldier on social mediashare-nodes

Share

facebookxwhatsapp-strokecopylinkgoogleAdd Al Jazeera on Googleinfo