Built on Character: Sunderland’s Intangible Recruitment Identity
Built on Character: Sunderland’s Intangible Recruitment Identity
Granit Xhaka of Sunderland FC celebrates Trai Hume's goal during the Premier League match between Sunderland and Chelsea at the Stadium of Light in Sunderland, United Kingdom, on May 24, 2026. (Photo by Scott Llewellyn/MI News/NurPhoto via Getty Images) | NurPhoto via Getty Images Will JonesFri, August 7, 2026 at 5:00 AM UTC·3 min read
