Co-Viewing Pricing Boost? NFL Wants A Big Piece

Co-viewing measures remain a crucial piece of thepuzzle for Nielsen's new overall effort. This will be in tandem with its official launch of the Big Data + Panel measure coming in fall.

More than other pieces, sports TV and streamingcontent looks to see a major benefit from co-viewing -- especially the NFL and more so with the Super Bowl, which gets an average 2.4 co-viewing persons, the best single program co-viewing result.