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F1 Unleashes 22 Drivable LEGO Cars at Silverstone
Formula 1 drivers are heavily accustomed to wrestling 1,000-horsepower hybrid missiles around a track. However, for the upcoming British Grand Prix at Silverstone, the entire 22-car grid is trading its cutting-edge carbon fiber for tiny plastic bricks.
In an escalation of what has quickly become one of the sport's most viral activations, Formula 1 has officially partnered with the LEGO Group to completely take over the traditional Sunday Drivers' Parade. Instead of waving from the back of a vintage flatbed truck, every single driver on the grid will be navigating the circuit in their own fully drivable LEGO minicar.
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