World Multimedia News📡 ReutersBy ReutersJul 10, 2026👁 3 views

Is your Aperol Spritz the real deal?

🍹 The recipes for Aperol and Campari are secret, but that has not prevented imitators from gaining ground, filling store shelves and being used in place of Aperol in many bars in Italy and abroad. Campari has hit back. In recent months, the company has launched its own pre-prepared Aperol Spritz in kegs and rolled out a communication campaign highlighting that not all orange-colored drinks are genuine Aperol Spritzes. It has also introduced a loyalty program for bars and restaurants that certifies the sale of original Aperol Spritz cocktails, which now covers 2,000 venues in Italy. #aperol #a…