Kirk Herbstreit’s Dog Gets His Own Line of Merchandise

Since 2024, Kirk Herbstreit's golden retriever, Peter, has been living the college football celebrity life, crisscrossing the country on private jets and making regular appearances on ESPN's College GameDay. Now, he has the merch to match—and it's selling fast.

This weekend, the Herbstreit family launched Peter Fan Club, a line of hats, t-shirts, and accessories bearing the dog's likeness. A statement posted to the brand's Instagram account—which has already racked up more than 30,000 followers—explained the move.