Nike battles Adidas for World Cup boost

Both Nike and Adidas are investing heavily in the World Cup, but Nike is relying on it for sales and visibility as it tries to right its ship amid years of steadily leaking market share. ‌As Reuters U.S. retail correspondent Danielle Kaye explains, early data shows Adidas is the one coming out ahead. #Nike #Adidas #WorldCup #Business #Soccer

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