Pa’ La Cancha, Chivas’ Official Video Game

Guadalajara, Jalisco, September 18, 2026.- Chivas announces the launch of its official video game, available for download on mobile devices starting today. It is the first video game created from the ground up for a soccer club in Mexico: a 100 percent Chivas-owned intellectual property, distinct from the brand appearances the club has previously had within other video games.

This project reflects our Mexicanos con Valor philosophy, one of the pillars that distinguishes Club Deportivo Guadalajara as a permanent promoter of national talent. Pa' La Cancha is the result of a partnership between Chivas, development studio Programenso Studios and agency Playbook House, responsible for the strategic connection that made this collaboration possible.