Pa’ La Cancha, Chivas’ official video game

Guadalajara, Jalisco, September 18, 2026.- Chivas announces the launch of its official video game, available for download on mobile devices starting today. It is the first video game created from scratch for a soccer club in Mexico: a property that is 100 percent owned by Chivas, unlike the brand appearances the club has previously had in other video games.

This project reflects our Mexicanos con Valor philosophy, one of the pillars that distinguishes Club Deportivo Guadalajara as a constant promoter of national talent. Pa' La Cancha is the result of the partnership between Chivas, development studio Programenso Studios, and agency Playbook House, which was responsible for the strategic connection that made this collaboration possible.