The Montgomery Collection –  Sunderland Are Keeping It Classy

It wasn't that long ago that Sunderland didn't even sell replica goalkeeper kits, and now, ahead of the 2026 – 27 season, they've been given their own focus and launch, with the Montgomery Collection proving extremely popular upon release.

It was as recently as 2023 – 24 that you could only buy outfield strips via the club, the unavailability of Nike's template top for the stoppers being just one of several issues supporters had with the club's retail operation at the time. Since then, however, Sunderland have wised up and seen the value in stocking a wide range of merchandise and continuing to try and maximise revenue. The trick, of course, is to do that without leaving folk feeling fleeced, and this latest reveal certainly appears to have produced something that people are more than happy to stump up for.