With nearly half of TikTok’s more than a billion users following basketball, TikTok, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a new global content partnership spanning both leagues. The multi-year agreement combines creator access to events and highlights with live-game discovery through TikTok GamePlan, and advertiser opportunities with TikTok Pulse Premiere.

NBA.com

This article originally appeared on Hoops Hype: TikTok, the National Basketball Association (NBA) and …