Why is Prada facing pro-Israeli backlash?

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Why is Prada facing pro-Israeli backlash?

Prada is facing boycott calls after appointing Palestinian singer Saint Levant as a brand ambassador, with pro-Israel social media users angered over a necklace he’s wearing in a campaign video that depicts historic Palestine. Al Jazeera’s Zeina Al Qawasmi explains.

Published On 2 Jul 20262 Jul 2026

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