Why Is the Laver Cup Already Back in London?

When Roger Federer co-founded the Laver Cup in 2017, it had several mandates. One was to bring the world's best men's tennis players together in a vibrant team competition styled on golf's Ryder Cup, honoring Australian tennis legend Rod Laver. And as Federer's agent and Laver Cup chairman Tony Godsick put it in a 2024 press release, another was to help grow "interest in this wonderful sport at new destinations around the world."

Yet, four years after one of the Laver Cup's most successful editions in London's O2 Arena, the event is already back in the city that hosts Wimbledon every year.