“With the right capital injected in the right areas, …

He sat in a private room reflecting on his success as a hip-hop mogul, a movie star and the BIG3 co-founder. Considering Ice Cube's life-long ambitions, it seemed expected he would maintain a bold vision regarding his summer 3-on-3 basketball league. "With the right capital injected in the right areas, we can do a lot more and be one of the biggest leagues in the world," Ice Cube told me. "We're not just looking at the U.S. We're looking worldwide."