World Cup Is Drawing NFL Playoff Audiences

The FIFA men's World Cup is now officially drawing U.S. television audiences seen only during the NFL playoffs—and there's even more on the horizon as the tournament continues to break new ground.

Fox said late Monday that it averaged 26.4 million viewers for its English-language coverage of the U.S. men's national team victory on July 1 over Bosnia and Herzegovina. That's up from the preliminary figure of 24.4 million viewers released late last week. Telemundo, meanwhile, reported a final average figure of 9.8 million viewers for its Spanish-language presentation of the match.